Is Your Agency Actually Ready to Attract Consistent Private-Pay Clients?
Take the free 5-minute Private Pay Client Readiness Scorecard™ and find out exactly which of the 5 pillars is costing you the most private-pay clients right now.
You built the business. Now you're stuck chasing clients instead of attracting them.
You're busy marketing, but private-pay inquiries stay inconsistent
You're competing on price instead of value
Referral partners aren't sending you consistent business
Every consultation feels different depending on the day
What the Scorecard Evaluates
Each pillar is scored so you can see exactly where private-pay clients are slipping through the cracks.
Positioning & Messaging
How clearly your agency communicates who you serve and why families should choose you over everyone else.
Trust & Credibility Signals
Whether your reviews, credentials, and proof make prospective clients feel confident before they ever call.
Service Packages & Pricing
How well your offers are structured so families see value first and price second.
Referral Partner Network
Whether hospitals, facilities, and professionals reliably send you qualified private-pay referrals.
Sales & Conversion Process
How consistently your inquiries and consultations turn into signed private-pay clients.
Built by a Home Care Veteran Who Has Been in Your Shoes
Dr. Shannon Simpson Shand, RN, MPA brings more than three decades of nursing experience and decades of leadership and entrepreneurship in the home care industry. As the founder of her own private-pay home care agency, she grew the business to $1 million in revenue within two years. Today, Dr. Shannon helps home care agency owners build repeatable systems for attracting and converting private-pay clients through her Private Pay Formula.
Dr. Shannon Simpson Shand, RN, MPA — Private Pay Client Acquisition Strategist • Founder, Private Pay Profits Academy.
Stop guessing where the gaps are. Get your score now.
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